Newsroom

Friday March 3, 2006 - The EDGE Financial Daily.

BOUSTEAD PETROLEUM STRESSES ON SERVICES

by Isabelle Francis

Boustead Holdings Bhd's Subsidiary, Boustead Petroleum Marketing Sdn Bhd, hopes to increase its customer loyalty programme membership by 15% to 20% from 200,000 members now with the launch of its new loyalty and fleet cards.

Boustead Petroleum managing director Tan Kim Thiam said it hoped to provide better products and services to its customers in partnerships with the card suppliers and merchants.

The company last night launched the new loyalty card branded as ecard, and the new Boustead Petroleum fleet card, which are for its retail and corporate customers, respectively.

"Through good quality products and services combined with our new vibrant orange-coloured Boustead Petroleum stations, we believe we can achieve major improvements in terms of market share and customer relations," he said.

Speaking at the launch of the cards and a customer appreciation dinner in Petaling Jaya, he said customers could look forward to various special offers, redemptions and promotions for the new ecard at The Curve in Mutiara Damansara, Petaling Jaya until March 12.

The cards were launched in conjunction with the company's new corporate identity and petrol station image. Boustead Petroleum now commands 8% to 10% share of the retail petrol market. Also present at the launch was Boustead group managing director Tan Sri Lodin Wok Kamaruddin.